Matrix Mailer Campaign
Seminar PostcardMembers of Firefighters First Credit Union work for many Fire Departments throughout the state. Firefighters have multiple options when it comes to their retirement so the credit union holds informational seminars and asked us to help promote them. We created a generic postcard so that different sites and times for seminars could be put in separately. We did the design, selected photography, and managed printing.
Matrix Mailer CampaignWe’ve done this type of campaign for Firefighters First and multiple other credit unions. It takes advantage of research that shows that a member is the most amenable to new products and services during the first six months of their membership. We create multiple product mailers; auto loans, home loans, investments, credit card, checking and so on. By using variable data we could customize each mailing with a member’s name. If a member joins by opening a checking account, that mailer is automatically skipped and they receive the other mailers, one per month over the 6-month time frame. The first mailer they receive also acts as a welcome. Once designed, the process is simple. The credit unions simply provide a list each month of their newest members and those are added to the Matrix campaign. The timing and consistency make this kind of campaign very effective in generating business. We design the mailers, write all the copy, and help manage the mailings.