2018 Midterm Ads Are Making Headlines

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2018 Midterm Ads Are Making Headlines

Like previous years, the majority of the 2018 midterm campaigns are relying heavily on mudslinging, a technique that highlights the negative reputation of opposing candidates. However, there are a few campaigns out there that are breaking the mold. Here are a handful of ads that have made headlines for being bizarre, comedic, or creating a conversation.

Painter For Minnesota

Phillips For Minnesota

Hyde-Smith For Mississippi

DeSantis For Florida

Tillemann For Colorado

Helmer For Virginia

 Kemp For Georgia

 

 Democratic Congressional Campaign Committee General Ad

 

 

What Makes An Effective Ad

The success of an ad and the effectiveness of an ad are two different things. Success is a more linear observation. Was the end result worth more than the initial investment, and did the campaign meet certain goals? If yes, the ad should be considered a success. ROI and all that jazz are marketing 101, and if you’re reading this, you’re probably well aware of that. So, the question becomes, what makes an effective ad? We’ve narrowed our criteria down into three simple principles.

An Effective Ad Stands Out

Advertising and psychology have always gone hand-in-hand. From using eye-catching visuals and clever headlines, there are multiple ways to grab the attention of a person. Once you have that attention, there are really two ways you can get the message across. A simple, direct approach typically focuses on facts and appeals to logic. The other way relies more on connecting with… Continue reading

Honest Advertising Slogans

 

Every successful brand has a logo and slogan. What if those logos and slogans were brutally honest? Graphic designer, Clif Dickens, took on the challenge to recreate popular brands’ logos with his own alternative, yet somewhat truthful take.

 

   

 

You can see more of Dicken’s honest slogans here. 

 

 

 

 

 

RESPECT To The Legend: A Tribute To Aretha Franklin

It’s been a year of hard goodbyes and farewells to celebrities and music icons. The Queen of Soul, Aretha Franklin, is one of the latest to be laid to rest.
 
 
Many know Franklin for her jaw dropping and eruptive presence through the late ‘60s and ‘70s. Her energy and passion will ultimately define that era of R&B, soul, and the gospel, if not the genres themselves. Her impact is rivaled by none, but what many don’t know about Franklin was her influence in the advertising industry. She worked with companies like Coca Cola, Pizza Hut, and many others over the past 50 years. While you may be bingeing on her top hits, see just how creative the Queen of Soul really was here.
 

American Express:

 

Amoco: 

 

Chevrolet: 

 

Coke:

 

McDonald’s: 

 

Pepsi:

 

Pizza Hut:

 

Snickers:

Check All That Apply

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