Last time you picked up some food, more than likely it didn’t look like the ad. Before you go taking it out on the staff, you’ll want to know the truth – the food you order will rarely look like the food that’s being advertised. That’s because what’s being advertised isn’t what you’re really ordering. Sometimes the food in the ad isn’t even edible. Advertisers use tricks to make products more attractive and photo shoots easier. For instance, a company will skip the 8 hours of prep time for a Thanksgiving turkey shoot. Instead, they’ll take 10 minutes and a few tricks to make the best looking bird you’ve ever seen.
A good breakfast ad always features a large stack of juicy, fluffy pancakes. But when you order them, they typically lack the kick the original advertisement sold you on. Cardboard is added between each cake to make the… Continue reading
Like previous years, the majority of the 2018 midterm campaigns are relying heavily on mudslinging, a technique that highlights the negative reputation of opposing candidates. However, there are a few campaigns out there that are breaking the mold. Here are a handful of ads that have made headlines for being bizarre, comedic, or creating a conversation.
Painter For Minnesota
Phillips For Minnesota
Hyde-Smith For Mississippi
DeSantis For Florida
Tillemann For Colorado
Helmer For Virginia
Kemp For Georgia
Democratic Congressional Campaign Committee General Ad
The success of an ad and the effectiveness of an ad are two different things. Success is a more linear observation. Was the end result worth more than the initial investment, and did the campaign meet certain goals? If yes, the ad should be considered a success. ROI and all that jazz are marketing 101, and if you’re reading this, you’re probably well aware of that. So, the question becomes, what makes an effective ad? We’ve narrowed our criteria down into three simple principles.
Advertising and psychology have always gone hand-in-hand. From using eye-catching visuals and clever headlines, there are multiple ways to grab the attention of a person. Once you have that attention, there are really two ways you can get the message across. A simple, direct approach typically focuses on facts and appeals to logic. The other way relies more on connecting with… Continue reading
Every successful brand has a logo and slogan. What if those logos and slogans were brutally honest? Graphic designer, Clif Dickens, took on the challenge to recreate popular brands’ logos with his own alternative, yet somewhat truthful take.