When Build-A-Bear brainstormed the one-day “Pay Your Age” sale for kids to build and purchase a stuffed animal for the price of their age, someone should have pulled the fire alarm in that meeting. But, hindsight is always 20-20.
In reality, it’s a great idea that is sure to drive traffic to the physical stores, while signing up customers for their free Bonus Club. In fact, it was so successful the police shut it down due to safety concerns over the crowd size. Here’s a few things you can do to ensure your promotion-turned-extraordinary is manageable and customers leave with a product in hand.
Few people like to have a negative outlook on an upcoming campaign, but no one likes to have a failed campaign because it was so successful. For Build-A-Bear, a simple risk assessment may have revealed that lines could get ridiculously long.
They… Continue reading
While most companies spend their time gaining consumers’ trust, Wells Fargo, Facebook, and Uber are spending millions to win it back. All three took their own approach in highlighting their roots, how they failed to meet expectations, and how they’re going to fix that.
Rebuilding consumer trust isn’t the same thing as gaining consumer trust. The latter typically revolves around a product they need or how a company is able to offer it in a more effective way. While difficult, but not impossible, regaining trust is a monster of it’s own. Successful campaigns can range from highlighting their past, featuring a new outlook, or simply admitting their failure with an apology. But for major brands like Wells Fargo, Facebook, and Uber, there is no cookie-cutter formula; the message has to be real.
2017 was not kind to Uber. The rideshare company faced multiple #DeleteUber movements, leading… Continue reading