In the past 20 years, digital has changed the advertising and marketing landscape. There’s been an evolution, and brands that won’t adapt are either extinct or moribund. However, the bottom line basics of marketing and advertising haven’t really changed. The tools may be new but connecting and engaging with the consumer to sell the experience, still applies. When it comes to digital, test the waters and get your feet wet. There’s nothing to fear. If it’s email marketing, online banner ads, mobile, social media, or any other online medium, several myths revolve around digital marketing.
A common misconception is that having a website means you’re digital. For the most part, your website is a tool for your current customers to use. If you’re a credit union, it’s to handle finances. If you’re a doctor, it’s a way to schedule an appointment. You get the… Continue reading