RESPECT To The Legend: A Tribute To Aretha Franklin

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RESPECT To The Legend: A Tribute To Aretha Franklin

It’s been a year of hard goodbyes and farewells to celebrities and music icons. The Queen of Soul, Aretha Franklin, is one of the latest to be laid to rest.
 
 
Many know Franklin for her jaw dropping and eruptive presence through the late ‘60s and ‘70s. Her energy and passion will ultimately define that era of R&B, soul, and the gospel, if not the genres themselves. Her impact is rivaled by none, but what many don’t know about Franklin was her influence in the advertising industry. She worked with companies like Coca Cola, Pizza Hut, and many others over the past 50 years. While you may be bingeing on her top hits, see just how creative the Queen of Soul really was here.
 

American Express:

 

Amoco: 

 

Chevrolet: 

 

Coke:

 

McDonald’s: 

 

Pepsi:

 

Pizza Hut:

 

Snickers:

Three Myths About Digital

In the past 20 years, digital has changed the advertising and marketing landscape. There’s been an evolution, and brands that won’t adapt are either extinct or moribund. However, the bottom line basics of marketing and advertising haven’t really changed. The tools may be new but connecting and engaging with the consumer to sell the experience, still applies. When it comes to digital, test the waters and get your feet wet. There’s nothing to fear. If it’s email marketing, online banner ads, mobile, social media, or any other online medium, several myths revolve around digital marketing. 

Myth 1: A Website Is Enough

A common misconception is that having a website means you’re digital. For the most part, your website is a tool for your current customers to use. If you’re a credit union, it’s to handle finances. If you’re a doctor, it’s a way to schedule an appointment. You get the… Continue reading

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