When Build-A-Bear brainstormed the one-day “Pay Your Age” sale for kids to build and purchase a stuffed animal for the price of their age, someone should have pulled the fire alarm in that meeting. But, hindsight is always 20-20.
In reality, it’s a great idea that is sure to drive traffic to the physical stores, while signing up customers for their free Bonus Club. In fact, it was so successful the police shut it down due to safety concerns over the crowd size. Here’s a few things you can do to ensure your promotion-turned-extraordinary is manageable and customers leave with a product in hand.
Few people like to have a negative outlook on an upcoming campaign, but no one likes to have a failed campaign because it was so successful. For Build-A-Bear, a simple risk assessment may have revealed that lines could get ridiculously long.
They… Continue reading
While most companies spend their time gaining consumers’ trust, Wells Fargo, Facebook, and Uber are spending millions to win it back. All three took their own approach in highlighting their roots, how they failed to meet expectations, and how they’re going to fix that.
Rebuilding consumer trust isn’t the same thing as gaining consumer trust. The latter typically revolves around a product they need or how a company is able to offer it in a more effective way. While difficult, but not impossible, regaining trust is a monster of it’s own. Successful campaigns can range from highlighting their past, featuring a new outlook, or simply admitting their failure with an apology. But for major brands like Wells Fargo, Facebook, and Uber, there is no cookie-cutter formula; the message has to be real.
2017 was not kind to Uber. The rideshare company faced multiple #DeleteUber movements, leading… Continue reading
One of two things will happen; either Facebook will recover or it won’t. The millions of people online are… Continue reading
Although Apple released two iPhones and Mac made bit of a comeback, tech industry news in 2017 may have been underwhelming for some. It took a few steps backwards after Apple admitted to throttling older iPhones and the haunting security issues and hacks that made headlines throughout the year. If 2017 didn’t satisfy your tech-crave, 2018 should be better.
We’re on the verge of the fourth industrial revolution. Unsurprisingly, most of the planned inventions are aimed toward entertainment and will fit in our pockets. However, there is a handful that aim to assist in our day-to-day lives.
2018 will be remembered as the first real year for self-driving cars. Although they will not be mainstream just yet, Arizona is planned to see real world tests. Waymo will be the first company to test their self-driving cars on public roads with real customers as passengers.… Continue reading
Advertising on Instagram has only been available for a year, and already brands plan to spend more on Instagram than Twitter. Although brands’ advertising budgets are primarily set for Facebook, Instagram is weaving its way into being the second most used digital advertising platform for brands.
According to a new report published by SocialFresh in collaboration with the Firebrand Group and Simply Measured, approximately 30% of respondents are advertising on Instagram at least once a month, which is about the same as Twitter and half as much as Facebook.
Influencers are the key to this and apparently, Instagram is home to a lot of Influencers with a strong follower base. According to CNBC.com,:
“Instagram…has become a wonderland for consumer products as diverse as food, clothes and grooming. On any given day, users harness the platform’s viral capabilities to sell or endorse products—and they don’t have to be celebrities,… Continue reading
Stale Oreo cookies aren’t very tasty. The same is true of marketing and Oreo had a marketing problem.
The cookie was first introduced in 1912 and Kraft had dunked it into an advertising rut. When Kraft handed off the cookie over to the newly-split-off Mondelez International, making the flagship brand into a relevant buzzword became a crucial step toward Mondelez’s success.
The first task was trying to get Oreo out of the kitchen and into the world. Rather than depending on television ads to tell the same tired story about families and friends coming together, Mondelez’s marketing team wanted something more compelling and dynamic.
The challenge of hooking a new audience and reeling back the new ones had a lot to do with consumer habits in the grocery store, specifically when they are waiting in line to check out. Rather than perusing the snacks and… Continue reading