Last time you picked up some food, more than likely it didn’t look like the ad. Before you go taking it out on the staff, you’ll want to know the truth – the food you order will rarely look like the food that’s being advertised. That’s because what’s being advertised isn’t what you’re really ordering. Sometimes the food in the ad isn’t even edible. Advertisers use tricks to make products more attractive and photo shoots easier. For instance, a company will skip the 8 hours of prep time for a Thanksgiving turkey shoot. Instead, they’ll take 10 minutes and a few tricks to make the best looking bird you’ve ever seen.
A good breakfast ad always features a large stack of juicy, fluffy pancakes. But when you order them, they typically lack the kick the original advertisement sold you on. Cardboard is added between each cake to make the… Continue reading
Like previous years, the majority of the 2018 midterm campaigns are relying heavily on mudslinging, a technique that highlights the negative reputation of opposing candidates. However, there are a few campaigns out there that are breaking the mold. Here are a handful of ads that have made headlines for being bizarre, comedic, or creating a conversation.
Painter For Minnesota
Phillips For Minnesota
Hyde-Smith For Mississippi
DeSantis For Florida
Tillemann For Colorado
Helmer For Virginia
Kemp For Georgia
Democratic Congressional Campaign Committee General Ad
The success of an ad and the effectiveness of an ad are two different things. Success is a more linear observation. Was the end result worth more than the initial investment, and did the campaign meet certain goals? If yes, the ad should be considered a success. ROI and all that jazz are marketing 101, and if you’re reading this, you’re probably well aware of that. So, the question becomes, what makes an effective ad? We’ve narrowed our criteria down into three simple principles.
Advertising and psychology have always gone hand-in-hand. From using eye-catching visuals and clever headlines, there are multiple ways to grab the attention of a person. Once you have that attention, there are really two ways you can get the message across. A simple, direct approach typically focuses on facts and appeals to logic. The other way relies more on connecting with… Continue reading
Every successful brand has a logo and slogan. What if those logos and slogans were brutally honest? Graphic designer, Clif Dickens, took on the challenge to recreate popular brands’ logos with his own alternative, yet somewhat truthful take.
The psychology of color is an interesting and complex topic. Certain colors give off different vibes and make people feel certain ways. For instance, yellow is considered the happiest color in the spectrum. It gives a feeling of energy, optimism, and joy. Where people get these impressions of color is based off past experiences, their culture, childhood, and even personal preferences. The psychology of color is an unconscious phenomenon. Color can influence more than the way we think, but even how we feel about a brand.
A brand’s color says a lot about the company. Typically, a logo is the second impression someone has of a company. The company’s name being first. Within the logo can be words, a picture, and of course colors. Those colors are influential. Most companies in the financial, medical or tech industries have blue, or have a dominant shade or tone of… Continue reading
When Build-A-Bear brainstormed the one-day “Pay Your Age” sale for kids to build and purchase a stuffed animal for the price of their age, someone should have pulled the fire alarm in that meeting. But, hindsight is always 20-20.
In reality, it’s a great idea that is sure to drive traffic to the physical stores, while signing up customers for their free Bonus Club. In fact, it was so successful the police shut it down due to safety concerns over the crowd size. Here’s a few things you can do to ensure your promotion-turned-extraordinary is manageable and customers leave with a product in hand.
Few people like to have a negative outlook on an upcoming campaign, but no one likes to have a failed campaign because it was so successful. For Build-A-Bear, a simple risk assessment may have revealed that lines could get ridiculously long.
They… Continue reading
While most companies spend their time gaining consumers’ trust, Wells Fargo, Facebook, and Uber are spending millions to win it back. All three took their own approach in highlighting their roots, how they failed to meet expectations, and how they’re going to fix that.
Rebuilding consumer trust isn’t the same thing as gaining consumer trust. The latter typically revolves around a product they need or how a company is able to offer it in a more effective way. While difficult, but not impossible, regaining trust is a monster of it’s own. Successful campaigns can range from highlighting their past, featuring a new outlook, or simply admitting their failure with an apology. But for major brands like Wells Fargo, Facebook, and Uber, there is no cookie-cutter formula; the message has to be real.
2017 was not kind to Uber. The rideshare company faced multiple #DeleteUber movements, leading… Continue reading
There are several aspects that contribute to a campaign’s success. In order to determine if a campaign is successful, success itself needs to be somewhat defined. It can be a goal that’s direct, such as wanting to increase membership by 3% or specific product sales by 2%. That said, success can often leave itself to be broad, in the sense end results are not defined or comparable to a previous quarter. For example, a brand awareness campaign may not aim for immediate sales but something else for a future push.
No matter what, success should be defined before going in. If it isn’t, a campaign could have no direction and essentially be left shooting in the dark, and like Steuart Henderson Britt once said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”