Celebrity endorsements have been around for some time, but a trending marketing strategy right now is influencer marketing. Its effectiveness has raised discussions among pundits. Some claim one works better than the other. But truthfully, what works best is what fits your brand or campaign.
When it comes down to it, some companies are limited to their selection of influencers. Take the underwear brand Hanes, not too many people specialize in wearing underwear. Having Michael Jordan as their celebrity endorsement is a great fit. Hanes bought Jordan’s face and fame, and associated it to their products. Although his entire career (read life) revolves around basketball, he’s not known for wearing underwear. But that doesn’t make the campaign any less effective.
Lagavulin Single Malt Scotch Whisky’s “Yule Log” is different from the Jordan Hanes mash up. It features Park and Recreation’s Nick… Continue reading