12 Vintage Ads That Will Make You Cringe

what did uber do wrong

12 Vintage Ads That Will Make You Cringe

Times really do change; usually for the better. Advertising is often a reflection of society. Here are some vintage print ads that will make you grin, laugh, or roll your eyes.
 
Take several steps back in time and you’ll see how far we’ve come.
  • 1880s: Kids, cocaine, what can go wrong?
  • 1890s: There's too much wrong with this ad.
  • Early 1900s were a trip.
  • 1905: Baby-face smooth.
  • 1906: Tall enough to see over the bar, old enough to drink.
  • 1950s: At first it's cute. Then it's not.
  • 1951s: Are these the same babies?
  • 1950s: Guess the best things in life do come in cellophane.
  • 1960s: Why?
  • 1964: So much for that All-State Bonus Check.
  • 1970s: I can't even.
  • In case you wondered how social media would be advertised with that vintage touch.

The Path To Success Is Highlighted By Failure

When Build-A-Bear brainstormed the one-day “Pay Your Age” sale for kids to build and purchase a stuffed animal for the price of their age, someone should have pulled the fire alarm in that meeting. But, hindsight is always 20-20.

In reality, it’s a great idea that is sure to drive traffic to the physical stores, while signing up customers for their free Bonus Club. In fact, it was so successful the police shut it down due to safety concerns over the crowd size. Here’s a few things you can do to ensure your promotion-turned-extraordinary is manageable and customers leave with a product in hand.

Design A Fallout Plan

Few people like to have a negative outlook on an upcoming campaign, but no one likes to have a failed campaign because it was so successful. For Build-A-Bear, a simple risk assessment may have revealed that lines could get ridiculously long.

They… Continue reading

Is It Too Late For These Brands Or Are They Too Big To Fail

While most companies spend their time gaining consumers’ trust, Wells Fargo, Facebook, and Uber are spending millions to win it back. All three took their own approach in highlighting their roots, how they failed to meet expectations, and how they’re going to fix that.

Rebuilding consumer trust isn’t the same thing as gaining consumer trust. The latter typically revolves around a product they need or how a company is able to offer it in a more effective way. While difficult, but not impossible, regaining trust is a monster of it’s own. Successful campaigns can range from highlighting their past, featuring a new outlook, or simply admitting their failure with an apology. But for major brands like Wells Fargo, Facebook, and Uber, there is no cookie-cutter formula; the message has to be real.

Uber’s Road To Recovery

2017 was not kind to Uber. The rideshare company faced multiple #DeleteUber movements, leading… Continue reading

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